Nowadays, the competition is no longer in the streets, but is found in this little thing we call the internet. Everyone is swept away in the digital age that it just takes a few keys and clicks to get what you want. So why not bring your business to this arena?
The digital age is a fast-paced era to be in, and so are the advances to be gained from it. One of which is search engine optimisation (SEO), which aims to get websites higher in search results. While SEO practices evolve with time, some are thrown into oblivion, and one of them is the use of meta keywords.
Since many can recall, the popular adage, “a business without a sign is a sign of no business,” has proven to be true. In the past, companies tend to strategise billboard and ad placements in conspicuous physical locations, invest in TV commercials, and contest for newspaper inserts to increase public awareness. All that, however, has changed greatly in today’s modern world.
(more…)
What is a Backlink? A Backlink is a link to your website from another site. Some people call these External Backlinks, but for this guide we can just go with the shortened version. A link from your website to another one has the same name, so to avoid confusion let’s call that a link-out.
(more…)
Do you know how to use SEO for images? You are among the majority. Most people who understand at least a little about search engine optimisation (SEO) understand that it involves the use of keywords, and understand that these should be as naturally as possibly incorporated into your website content. However, it’s less well known that SEO extends to the use of photos and images and to your entire site structure, so this post teaches you how to take advantage of SEO for images.
(more…)
