In today’s digital times, a strong online reputation and presence is a must in order for a business to prosper and stay afloat amidst the cutthroat competition. With this in mind, creating a website has become an essential campaign to draw in visitors and convert them to paying consumers.

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Is all SEO Equal? What you should know about Black Hat, Grey Hat, White Hat SEO.

In today’s digital age, getting page can literally make or break a business. This is precisely why everyone is slugging it out to get the top spot in the search engine results page (SERP) of Google, Bing and other search engines in the internet. As such, search engine optimisation (SEO) has become a hot topic in the quest to rise above the rest.

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Since many can recall, the popular adage, “a business without a sign is a sign of no business,” has proven to be true. In the past, companies tend to strategise billboard and ad placements in conspicuous physical locations, invest in TV commercials, and contest for newspaper inserts to increase public awareness. All that, however, has changed greatly in today’s modern world.
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What is a Backlink? A Backlink is a link to your website from another site. Some people call these External Backlinks, but for this guide we can just go with the shortened version. A link from your website to another one has the same name, so to avoid confusion let’s call that a link-out.
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Most business owners wonder about the cost and benefit of incorporating an SEO strategy into your business. Of course, the entrepreneur who started the business would love to maximise profits and it can sometimes be bewildering knowing how to make sure your website is primed and ready to have the search engines crawl it.
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Has your Google Business Listing recently been suspended and you don’t have a clue why it happened? Here are some likely causes and how you can prevent them in the future.
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In the infant days of SEO and website building was a time when it was still easy to rank websites using methods we now call ‘Black hat’. During that time a domain name had significant power to rank website, however, this ranking method did not last forever and it didn’t take Google long to weed out the dodgy sites.  Google updated its algorithms to address exact match domain names that do not have other supporting ranking elements such as good content and relevant images.
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Why SEO is essential on your website and why you need to get on it. Like now.
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