In today’s digital times, a strong online reputation and presence is a must in order for a business to prosper and stay afloat amidst the cutthroat competition. With this in mind, creating a website has become an essential campaign to draw in visitors and convert them to paying consumers.

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Is all SEO Equal? What you should know about Black Hat, Grey Hat, White Hat SEO.

In today’s digital age, getting page can literally make or break a business. This is precisely why everyone is slugging it out to get the top spot in the search engine results page (SERP) of Google, Bing and other search engines in the internet. As such, search engine optimisation (SEO) has become a hot topic in the quest to rise above the rest.

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Since many can recall, the popular adage, “a business without a sign is a sign of no business,” has proven to be true. In the past, companies tend to strategise billboard and ad placements in conspicuous physical locations, invest in TV commercials, and contest for newspaper inserts to increase public awareness. All that, however, has changed greatly in today’s modern world.
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People often ask us Can the Structure of Your Site have an Impact on SEO so we have made this post as a guide. How do things like navigation, URL and site format as well as your link structure make an overall impact on how you rank in search. Since the release of the recent Google Panda updates, on-site SEO has assumed an even more important role with regards to being at the apex of the SEO game. Ranks are now dropped for little mistakes that could easily be disregarded with a little off-site optimization.
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