Search Engine Optimisation (SEO)

Search engine optimisation (commonly referred to as SEO) is a way of improving search rankings by making slight alterations and additions to your website. A strong SEO strategy will help your content rank higher in search results, giving you more exposure and potentially increasing traffic. Although anyone can claim they know about SEO, there’s a lot of work involved if you want solid results.

There are millions of websites out there competing for top positions in search results, which means that appearing at number one isn’t easy. To stand out from other sites vying for clicks, you need something extra: good SEO practices. And while every site has its own SEO priorities and guidelines to follow, we’ve learned a few general guidelines that can apply across nearly any industry. One thing our readers always ask us is Does Google look at social media? If so, what role does social media play? Our research suggests that Google definitely takes into account how users interact on social media platforms such as Facebook, Twitter and LinkedIn when it calculates search results—but not necessarily in ways users expect.