SEO or “Search Engine Optimisation” is the process of obtaining “free” or “organic” traffic from search engine results.
SEO covers the creative and technical parts needed to enhance search rankings, generate traffic, and raise awareness in search engine listings. There are a number of elements of SEO, from the word and phrases on your web-page to other sites linking to your website. In some instances, SEO could be as simple as structuring your website in a way the search engines recognise.
This is the way it works: Google, Bing or any other search engine uses a crawler the goes out on the web and collects data about the content on various webpages. Those crawlers use 1s and 0s to bring that data back to the search engines and create an index. An algorithm is then used to analyze that index and matches that data to your search query.
The top search engines like Google, Yahoo and Bing have key search engine results, in which websites along with other content material like videos or local results are displayed and rated depending on what the search engine result considers most related to the searcher. Although search engines are sophisticated, they still need your input, therefore it is wise to develop your website in a way the search engines can quickly gather data about it.
Although search engines are sophisticated, they still need your input, therefore it is wise to develop your website in a way the search engines can quickly gather data about it.
There isn’t just one SEO factor that will guarantee top rankings in the search engines. A low-quality content web-page will not be boosted by a great HTML title. Numerous low-quality back-links won’t be helpful either.
In general, SEO falls into two broad categories
On page SEO guarantees that your page is set up in a way that is easy for the search engines to read. Your website should include the features below:
Off-site SEO includes the ranking factors that website owners are not directly in control of like back links to their site and customer reviews. Search engines were made to include these factors in ranking from the beginning as the website owner’s back-links weren’t good enough to return the best results for any specific search.
Keep in mind that some back linking techniques are considered “black hat” or “spam” and these could result in penalties for your site or even worse having it banned completely from the search results.