The digital age is a fast-paced era to be in, and so are the advances to be gained from it. One of which is search engine optimisation (SEO), which aims to get websites higher in search results. While SEO practices evolve with time, some are thrown into oblivion, and one of them is the use of meta keywords.
In today’s digital times, a strong online reputation and presence is a must in order for a business to prosper and stay afloat amidst the cutthroat competition. With this in mind, creating a website has become an essential campaign to draw in visitors and convert them to paying consumers.
Is all SEO Equal? What you should know about Black Hat, Grey Hat, White Hat SEO.
In today’s digital age, getting page can literally make or break a business. This is precisely why everyone is slugging it out to get the top spot in the search engine results page (SERP) of Google, Bing and other search engines in the internet. As such, search engine optimisation (SEO) has become a hot topic in the quest to rise above the rest.
Since many can recall, the popular adage, “a business without a sign is a sign of no business,” has proven to be true. In the past, companies tend to strategise billboard and ad placements in conspicuous physical locations, invest in TV commercials, and contest for newspaper inserts to increase public awareness. All that, however, has changed greatly in today’s modern world.
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What is a Backlink? A Backlink is a link to your website from another site. Some people call these External Backlinks, but for this guide we can just go with the shortened version. A link from your website to another one has the same name, so to avoid confusion let’s call that a link-out.
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Most business owners wonder about the cost and benefit of incorporating an SEO strategy into your business. Of course, the entrepreneur who started the business would love to maximise profits and it can sometimes be bewildering knowing how to make sure your website is primed and ready to have the search engines crawl it.
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Considering how digital the world has become, social media can save or destroy your company’s branding. There’s however an aspect of social media management that is often overlooked – which is to create an amazing social media profile of the company.
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People often ask us Can the Structure of Your Site have an Impact on SEO so we have made this post as a guide. How do things like navigation, URL and site format as well as your link structure make an overall impact on how you rank in search. Since the release of the recent Google Panda updates, on-site SEO has assumed an even more important role with regards to being at the apex of the SEO game. Ranks are now dropped for little mistakes that could easily be disregarded with a little off-site optimization.
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A lot of people throw around the phrase ‘content is king’ without really knowing what it means or the effect it has on SEO. This is an opportunity to understand the importance of quality content for SEO.
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A website with lots of functions and fancy settings is really not what a small business needs. A lot of businesses thrive with modest informational websites that are not more than 3 to 5 pages in length. Regardless of how short such websites are, they still manage to cover all the basics like, a home page, company information, page describing the services they render, contact information, and probably information about the category of clients you have and reviews from some happy clients.
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Assuming you just spent an entire day engaging your audience on Twitter, Facebook, Instagram, and LinKedin including one or two customers you found on Snapchat. Your brand voice is excellent, you’ve gone through all the stats as well as the videos in your tweets on how to get followers, and succeeded in building a fan base whom you interact with on a regular basis.
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Has your Google Business Listing recently been suspended and you don’t have a clue why it happened? Here are some likely causes and how you can prevent them in the future.
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Hashtags are everywhere on social media but are mostly used on Twitter, Instagram and Facebook. They start with a hash or pound sign followed by the phrase. Hashtags are hugely popular with Twitter showing a list of most popular hashtags every day. They are used to group posts with the same topic to make searching easier for the users. Hashtag phenomenon started back on August 23, 2007 and is almost a decade now.
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As a small business, you aim for a wide audience and to be able to reach your target customers to improve profit and returns. Thanks to the rise of social media platforms, your brand can now become exposed to millions of active social media users. The truth is, social media has transformed the way marketing agency and individual marketers work. Not only does it give businesses a platform to interact and communicate with their customers in real-time, it also means another channel to market products and services.
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Nowadays, people search the internet, read emails, and conduct their social media interactions using mobile devices like mobile phones and tablets, simply because it is convenient to use and carry especially for people who are on the go. For a website with the goal of increasing traffic, finding new customers and attracting strangers, having a mobile friendly design and content is paramount.
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Are you afraid of getting penalised by Google? Well, we are in the same boat. Google clearly defines its goal which is to provide the best possible search experience for the users. In order to accomplish that, Google is continuously updating its algorithm to rank the most relevant websites, penalise poor quality website, check for content duplicates and more to provide better results to the users.
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In the infant days of SEO and website building was a time when it was still easy to rank websites using methods we now call ‘Black hat’. During that time a domain name had significant power to rank website, however, this ranking method did not last forever and it didn’t take Google long to weed out the dodgy sites. Google updated its algorithms to address exact match domain names that do not have other supporting ranking elements such as good content and relevant images.
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Digital marketing is absolutely essential for businesses of all types these days and it’s a good idea to stay up to date with current and emerging digital marketing trends. Encompassing social media marketing, email marketing and content marketing, digital marketing helps you grow your business by increasing its reach and helping you gain new customers, as well as retain existing ones. […]
Australian businesses are investing more than ever in their online presence, with digital advertising spend now around 17% of total Australian marketing spend. High online retail sales, coupled with the increased availability of online advertising, has meant that even small businesses have been attracted to the digital marketing space.
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There are 8 sensible steps to SEO which any business or website owner can follow to achieve decent results in search engines. Our 8 Sensible Steps to SEO – Infographic will be able to give you some visual pointers.
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Who wants more web traffic, and more specifically how do I get more traffic to MY website?
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Do you know how to use SEO for images? You are among the majority. Most people who understand at least a little about search engine optimisation (SEO) understand that it involves the use of keywords, and understand that these should be as naturally as possibly incorporated into your website content. However, it’s less well known that SEO extends to the use of photos and images so this post teaches you how to take advantage of SEO for images.
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Why SEO is essential on your website and why you need to get on it. Like now.
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Creating a website is relatively easy—but how do you create a website that gets repeat visitors? Do you know how to get repeat visitors to your website? No, then read on…
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