Brilliant Free SEO Tools for Digital Marketing Campaigns
Digital marketing is absolutely essential for businesses of all types these days and it’s a good idea to stay up to date with current and emerging digital marketing trends. Encompassing social media marketing, email marketing and content marketing, digital marketing helps you grow your business by increasing its reach and helping you gain new customers, as well as retain existing ones.
We recommend you try as many as you need to until you find one that is the right fit for you.
To build a fantastic digital marketing campaign, why not make use of the abundance of digital marketing tools that exist in the marketplace, many of which are free of charge or, if not, offer a free trial you can take advantage of.
Below, we’ve compiled a list of the most popular and successful digital marketing tools available today. The list may seem overwhelming given the number of products available, but we can help you select the best tools to suit your business—please call us to discuss your needs.
Branding tools
Keeping track of what is being said about your brand online is important. These tools will alert you if something is said about your brand online so you can react quickly. Don’t underestimate the impact of word of mouth. Good word of mouth can land you a lot of great new customers, but bad word of mouth can cripple a business. No matter what is being said about your brand, you are going to want to know. There are some great free tools out there to help you see any brand mentions.
Brand24: track online mentions of the brand, product, competitors and more
Brandwatch: insights into consumer opinion
Cyfe: all-in-one business dashboard app for monitoring business data
Dynametry: corporate and product naming and brand identity management
Falcon.io: discover, attract and engage customers
Google Alerts: Monitor the web for interesting new content
Mention: market insights through monitoring competitors, industry and products
Mentionlytics: automatically track mentions of the brand, product, competitor etc
Sprinklr: enterprise software for a unified system of engagement across channels
Content tools
Keeping your content fresh and fun keeps visitors coming back to your website. The use of video and blogging helps keep the content engaging and interesting. This list of tools will make the job of content management much easier for you.
Acrolinx: content analysis and improvement
Beegit: online writing platform for teams
BrandpointHub: content marketing management for teams
Brightcove: video content solutions
Clearvoice: software for content creation and management
Contentful: content management developer platform
Feedy: content aggregator
LookBookHQ (now PathFactory): content marketing automation platform
Onalytics: target influencers using your content
Onespot: content personalisation
Postplanner: find and plan content
Quuu: hand-curated content suggestions
Repost: automated reposting of evergreen content
Socialflow: social media publishing platform
Slideshare: create presentations, infographics and documents
Zaapt: plan and schedule social media content
Cloudwards: App making ideas for small business
Email tools
Keeping in contact with your email subscribers is very important if you are going to have a successful digital marketing campaign. Send regular emails to your customers using the following tools. I guess the most common would be mailchimp, but don’t overlook the other competitors as some of them have features that are super useful and convenient.
ActiveTrail: email marketing platform
Campaigner: simple email campaign automation. Great for beginners.
Constantcontact: email marketing services to send out bulk emails to your email list.
Getresponse: email marketing tools
Litmus: optimise emails for the apps and devices your subscribers use
Madmimi: create and share email newsletters
Mailchimp: targeted email campaigns with easy to create templates.
Mailjet: marketing and transactional email
Mailograph: email marketing automation platform
Marketingcloud: marketing cloud platform that personalises experiences across email, mobile, social, advertising and web
Minutemailer: email creation interface
Moonmail: email marketing using Amazon SES. Not as well known as MailChimp but worth adding to this list.
Motionmail: countdown timers for your email. Great idea to get customers to take action within a certain timeframe.
Putsmail: test HTML emails before sending
Reachmail: free email marketing
Verticalresponse: email and social media marketing
Marketing tools
Using marketing tools can reduce your workload. Anything you can automate, make sure you automate it. This is especially true. Tools such as Canva can help you make beautiful social media graphics and Bitly lets you track clicks and other interactions.
Adobe Spark: design custom social media images for your marketing campaigns
Backlinkfy: digital marketing assistant to help with backlinks which have always had their place in SEO.
Bitly: creates short URLs from your long ones. Bitly also gives you analytical data on the number of clicks. Great free tool.
Buzzbundle: powerful social media software which you can use in your digital campaigns.
Conversocial: social customer care solutions. This one is worth taking a look at.
Curalate: infrastructure for visual content. Interacting with your customers through the sales journey. For eCommerce.
Everyonesocial: employee enablement platform
Hootsuite: manage social media marketing
Inkybee: digital outreach tools
Sproutsocial: social media management platform
Likeablehub: content ideas and managing social media
MeetEdgar: social media scheduler
Marketo: digital marketing tools
Pardot: B2B marketing automation
Planable: content planning, collaboration and approvals tool
Quillengage: simplifies Google Analytics reporting
Quintly: social media analytics tool
Rainmakerplatform: content creation and management tools
Rignite: social media marketing, monitoring, management and analytics tools
RivalIQ: digital marketing analytics
Sendible: social media management platform
SMhack: simple social media management tool
Socialoomph: scheduling and management
Socialpilot: scheduling and marketing
Spredfast: social media marketing platform
Stencil: simple image creation for social media. All of these image creators are great for your marketing campaign as you can create images quickly and easily.
Silverpop: cloud-based digital marketing provider.
Sysomos: advanced social analytics
Tailwind: Pinterest and Instagram marketing, scheduling and analytics tool
TrackMaven: marketing analytics across 15 digital channels
Zoho: a cloud-based operating system for businesses
Social media tools
Using social media tools can help cut the time you spend on social media. Increasing engagement and leads is the ultimate goal when using social media for prospecting.
Buffer: schedule, publish and analyse posts. Buffer is one of those tools that is free and brilliant.
Commun.it: grow followers and drive traffic to social media. Great for those wanting to increase their customer and follower base.
Followerwonk: Twitter analytics. Followerwonk is great if you want to find new people to follow. We use and recommend this tool.
IFTTT: features 15 applets for social media
Schedugram: Instagram scheduler and manager
SocialGrow: automate Instagram engagement
Socialmonitoringhub: centralised management of all your social media accounts which is ideal if you are on more than one social media platform (which you should be!)
Socialrank: identify, organise and manage followers for Twitter and Instagram. For those who use social media as a sales strategy.
Tweepi: grow Twitter following. Getting Twitter followers is very important for social media marketing. You can then cross-promote them to your other social media channels.
TweetDeck: monitor and manage Twitter feeds. Twitter moves pretty fast so you need a good tool that can keep up.