We truly have gone a long way in terms of technology. The internet is now a common place where people interact regularly, no matter the distance. That’s why for businesses and those who make a living by communicating with people, social media is an undeniably powerful tool.
For any type of business that relies heavily on social media to reach customers, it is a must to track your numbers. It allows you to see where you were, what you aim to achieve, and how you are progressing so far. Keeping these records can help you learn from mistakes and identify areas of improvement.
Nowadays, people spend most of their time browsing social media sites. With the rise of smartphones and easy access to internet, it is never difficult to always be in the know daily. With this, businesses have brought their brand to this platform where they have a global audience.
Nowadays, the use of social media isn’t just restricted to communicating with friends and acquaintances, but it has evolved into a powerful marketing tool. Your target audience browse different social media platforms daily, and you should take advantage of this fact to bring your business forward!
Getting yourself an online reputation that will speak to many followers is becoming the top priority nowadays. Whether your goal is to expand your influence or to use it as a springboard for income-generating opportunities, having your own blog is very useful.
The digital age is a fast-paced era to be in, and so are the advances to be gained from it. One of which is search engine optimisation (SEO), which aims to get websites higher in search results. While SEO practices evolve with time, some are thrown into oblivion, and one of them is the use of meta keywords.
Is all SEO Equal? What you should know about Black Hat, Grey Hat, White Hat SEO.
In today’s digital age, getting page can literally make or break a business. This is precisely why everyone is slugging it out to get the top spot in the search engine results page (SERP) of Google, Bing and other search engines in the internet. As such, search engine optimisation (SEO) has become a hot topic in the quest to rise above the rest.
What is a Backlink? A Backlink is a link to your website from another site. Some people call these External Backlinks, but for this guide we can just go with the shortened version. A link from your website to another one has the same name, so to avoid confusion let’s call that a link-out.
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Most business owners wonder about the cost and benefit of incorporating an SEO strategy into your business. Of course, the entrepreneur who started the business would love to maximise profits and it can sometimes be bewildering knowing how to make sure your website is primed and ready to have the search engines crawl it.
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Assuming you just spent an entire day engaging your audience on Twitter, Facebook, Instagram, and LinkedIn including one or two customers you found on Snapchat. Your brand voice is excellent, you’ve gone through all the stats as well as the videos in your tweets on how to get followers, and succeeded in building a fan base whom you interact with on a regular basis.
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