Posts in Digital Marketing

why we dont bother using meta keywords

Meta Keywords: Why We Don’t Bother Using Them

July 19th, 2017 Posted by Content, Digital Marketing, Organic SEO, Search Engines, SEO, SERP, Site Structure and SEO 0 comments on “Meta Keywords: Why We Don’t Bother Using Them”

The digital age is a fast-paced era to be in, and so are the advances to be gained from it. One of which is search engine optimisation (SEO), which aims to get websites higher in search results. While SEO practices evolve with time, some are thrown into oblivion, and one of them is the use of meta keywords.

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Incorporating an SEO Strategy into your Business

Incorporating an SEO Strategy into your Business

May 8th, 2017 Posted by Business SEO Strategy, Digital Marketing, SEO, SEO Strategy 0 comments on “Incorporating an SEO Strategy into your Business”

Most business owners wonder about the cost and benefit of incorporating an SEO strategy into your business. Of course, the entrepreneur who started the business would love to maximise profits and it can sometimes be bewildering knowing how to make sure your website is primed and ready to have the search engines crawl it.
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Social Media Traffic is not Converting

Three Reasons Why Your Social Media Traffic is not Converting

March 31st, 2017 Posted by Digital Marketing, Small Business Tips, Social Media, Social Media Marketing Tips 0 comments on “Three Reasons Why Your Social Media Traffic is not Converting”

Assuming you just spent an entire day engaging your audience on Twitter, Facebook, Instagram, and LinKedin including one or two customers you found on Snapchat. Your brand voice is excellent, you’ve gone through all the stats as well as the videos in your tweets on how to get followers, and succeeded in building a fan base whom you interact with on a regular basis.
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google suspended my business account

Why has Google Suspended my Business Account?

March 24th, 2017 Posted by Digital Marketing, Page Authority, SEO, SERP, Small Business Tips 0 comments on “Why has Google Suspended my Business Account?”

Has your Google Business Listing recently been suspended and you don’t have a clue why it happened? Here are some likely causes and how you can prevent them in the future.
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Hashtags Help Improve Search Ranking

Hashtags Help Improve Search Ranking

March 16th, 2017 Posted by Digital Marketing, Small Business Tips, Social Media, Social Media Marketing Tips 0 comments on “Hashtags Help Improve Search Ranking”

Hashtags are everywhere on social media but are mostly used on Twitter, Instagram and Facebook. They start with a hash or pound sign followed by the phrase. Hashtags are hugely popular with Twitter showing a list of most popular hashtags every day. They are used to group posts with the same topic to make searching easier for the users. Hashtag phenomenon started back on August 23, 2007 and is almost a decade now.
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small businesses need social media marketing

5 Reasons Small Businesses Need Social Media Marketing

March 10th, 2017 Posted by Digital Marketing, Free Digital Marketing Tools, Small Business Tips, Social Media, Social Media Marketing Tips 0 comments on “5 Reasons Small Businesses Need Social Media Marketing”

As a small business, you aim for a wide audience and to be able to reach your target customers to improve profit and returns. Thanks to the rise of social media platforms, your brand can now become exposed to millions of active social media users. The truth is, social media has transformed the way marketing agency and individual marketers work. Not only does it give businesses a platform to interact and communicate with their customers in real-time, it also means another channel to market products and services.
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Avoid Getting Penalised by Google

How to Avoid Getting Penalised by Google

February 24th, 2017 Posted by Digital Marketing, SEO 0 comments on “How to Avoid Getting Penalised by Google”

Are you afraid of getting penalised by Google? Well, we are in the same boat. Google clearly defines its goal which is to provide the best possible search experience for the users. In order to accomplish that, Google is continuously updating its algorithm to rank the most relevant websites, penalise poor quality website, check for content duplicates and more to provide better results to the users.
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Do Domain Names Affect SEO?

Do Domain Names Affect SEO?

January 17th, 2017 Posted by Business SEO Strategy, Content, Digital Marketing, Domain Authority, Domain Name, Organic SEO, Page Authority, SEO, SEO Strategy, SERP, Site Structure and SEO, Small Business Tips, Web Design 0 comments on “Do Domain Names Affect SEO?”

In the infant days of SEO and website building was a time when it was still easy to rank websites using methods we now call ‘Black hat’. During that time a domain name had significant power to rank website, however, this ranking method did not last forever and it didn’t take Google long to weed out the dodgy sites.  Google updated its algorithms to address exact match domain names that do not have other supporting ranking elements such as good content and relevant images.
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free seo tools for digital marketing campaigns

Free SEO Tools for Your Digital Marketing Campaign

January 5th, 2017 Posted by Content, Digital Marketing, Free Digital Marketing Tools, Organic SEO, Small Business Tips, Social Media, Social Media Marketing Tips, Web Design 0 comments on “Free SEO Tools for Your Digital Marketing Campaign”

Brilliant Free SEO Tools for Digital Marketing Campaigns

Digital marketing is absolutely essential for businesses of all types these days and it’s a good idea to stay up to date with current and emerging digital marketing trends. Encompassing social media marketing, email marketing and content marketing, digital marketing helps you grow your business by increasing its reach and helping you gain new customers, as well as retain existing ones. (more…)

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choosing a digital marketing agency

Choosing A Digital Marketing Agency – Full Service or Niche

January 3rd, 2017 Posted by Digital Marketing, SEO Strategy, Small Business Tips 0 comments on “Choosing A Digital Marketing Agency – Full Service or Niche”

Choosing Your Ideal Digital Agency

Australian businesses are investing more than ever in their online presence, with digital advertising spend now around 17% of total Australian marketing spend.  High online retail sales, coupled with the increased availability of online advertising, has meant that even small businesses have been attracted to the digital marketing space.
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