Nowadays, the use of social media isn’t just restricted to communicating with friends and acquaintances, but it has evolved into a powerful marketing tool. Your target audience browse different social media platforms daily, and you should take advantage of this fact to bring your business forward!

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Considering how digital the world has become, social media can save or destroy your company’s branding. There’s however an aspect of social media management that is often overlooked – which is to create an amazing social media profile of the company.
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A website with lots of functions and fancy settings is really not what a small business needs. A lot of businesses thrive with modest informational websites that are not more than 3 to 5 pages in length. Regardless of how short such websites are, they still manage to cover all the basics like, a home page, company information, page describing the services they render, contact information, and probably information about the category of clients you have and reviews from some happy clients.
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Assuming you just spent an entire day engaging your audience on Twitter, Facebook, Instagram, and LinkedIn including one or two customers you found on Snapchat. Your brand voice is excellent, you’ve gone through all the stats as well as the videos in your tweets on how to get followers, and succeeded in building a fan base whom you interact with on a regular basis.
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Has your Google Business Listing recently been suspended and you don’t have a clue why it happened? Here are some likely causes and how you can prevent them in the future.
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Hashtags are everywhere on social media but are mostly used on Twitter, Instagram and Facebook. They start with a hash or pound sign followed by the phrase. Hashtags are hugely popular with Twitter showing a list of most popular hashtags every day. They are used to group posts with the same topic to make searching easier for the users. Hashtag phenomenon started back on August 23, 2007 and is almost a decade now.
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As a small business, you aim for a wide audience and to be able to reach your target customers to improve profit and returns. Thanks to the rise of social media platforms, your brand can now become exposed to millions of active social media users. The truth is, social media has transformed the way marketing agency and individual marketers work. Not only does it give businesses a platform to interact and communicate with their customers in real-time, it also means another channel to market products and services.
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In the infant days of SEO and website building was a time when it was still easy to rank websites using methods we now call ‘Black hat’. During that time a domain name had significant power to rank website, however, this ranking method did not last forever and it didn’t take Google long to weed out the dodgy sites.  Google updated its algorithms to address exact match domain names that do not have other supporting ranking elements such as good content and relevant images.
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Brilliant Free SEO Tools for Digital Marketing Campaigns

Digital marketing is absolutely essential for businesses of all types these days and it’s a good idea to stay up to date with current and emerging digital marketing trends. Encompassing social media marketing, email marketing and content marketing, digital marketing helps you grow your business by increasing its reach and helping you gain new customers, as well as retain existing ones. (more…)

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Choosing Your Ideal Digital Agency

Australian businesses are investing more than ever in their online presence, with digital advertising spend now around 17% of total Australian marketing spend.  High online retail sales, coupled with the increased availability of online advertising, has meant that even small businesses have been attracted to the digital marketing space.
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