Nowadays, the competition is no longer in the streets, but is found in this little thing we call the internet. Everyone is swept away in the digital age that it just takes a few keys and clicks to get what you want. So why not bring your business to this arena?
For businesses today, the battle is fought not only on the streets, but more prominently so on the internet. As such, everyone is trying their best to climb onto the top of the search engine results pages to get more attention and potential revenue. In this regard, a highly-optimised website through up-to-date SEO practices is the top priority.
The digital age is a fast-paced era to be in, and so are the advances to be gained from it. One of which is search engine optimisation (SEO), which aims to get websites higher in search results. While SEO practices evolve with time, some are thrown into oblivion, and one of them is the use of meta keywords.
In today’s digital times, a strong online reputation and presence is a must in order for a business to prosper and stay afloat amidst the cutthroat competition. With this in mind, creating a website has become an essential campaign to draw in visitors and convert them to paying consumers.
Is all SEO Equal? What you should know about Black Hat, Grey Hat, White Hat SEO.
In today’s digital age, getting page can literally make or break a business. This is precisely why everyone is slugging it out to get the top spot in the search engine results page (SERP) of Google, Bing and other search engines in the internet. As such, search engine optimisation (SEO) has become a hot topic in the quest to rise above the rest.
Since many can recall, the popular adage, “a business without a sign is a sign of no business,” has proven to be true. In the past, companies tend to strategise billboard and ad placements in conspicuous physical locations, invest in TV commercials, and contest for newspaper inserts to increase public awareness. All that, however, has changed greatly in today’s modern world.
People often ask us Can the Structure of Your Site have an Impact on SEO so we have made this post as a guide. How do things like navigation, URL and site format as well as your link structure make an overall impact on how you rank in search. Since the release of the recent Google Panda updates, on-site SEO has assumed an even more important role with regards to being at the apex of the SEO game. Ranks are now dropped for little mistakes that could easily be disregarded with a little off-site optimization.
In the infant days of SEO and website building was a time when it was still easy to rank websites using methods we now call ‘Black hat’. During that time a domain name had significant power to rank website, however, this ranking method did not last forever and it didn’t take Google long to weed out the dodgy sites. Google updated its algorithms to address exact match domain names that do not have other supporting ranking elements such as good content and relevant images.
Digital marketing is absolutely essential for businesses of all types these days and it’s a good idea to stay up to date with current and emerging digital marketing trends. Encompassing social media marketing, email marketing and content marketing, digital marketing helps you grow your business by increasing its reach and helping you gain new customers, as well as retain existing ones. (more…)